THE FOUNDATION MANAGES A NUMBER OF OFFERINGS IN PARTNERSHIP WITH INDIVIDUALS AND ORGANIZATIONS AND HAS INITIATED NATIONAL FUND-RAISING CAMPAIGNS TO EXPAND ITS SUPPORT TO COMMUNICATIONS RESEARCH THAT WILL BENEFIT THE INDUSTRY.
LOU CAHILL SCHOLARSHIP IN COMMUNICATIONS
Patrick Volpe is the 2017 winner of the $1,250 Lou Cahill Scholarship in Communications awarded by Brock University, St. Catharines. The Scholarship is awarded to a third-year student studying in the four-year communications program in the Bachelor of Arts (Honours) – Business Communication. Scholarship recipients are recognized for academic excellence, community involvement and participation in charitable activities.
The scholarship honours the work of pioneer public relations practitioner, Lou Cahill, who founded OEB International, St. Catharines, in the late 1940s and who died in 2008.
Rick Mauro APR, FCPRS liaised with Brock University to promote the scholarship opportunity, and the establish the jury. He drafted a news release in cooperation with the media office of Brock University and facilitated distribution of the release through CISION in addition to posting it on the Foundation web site, the CPRS national web site, and the CPRS Hamilton web site.
TORCHIA SCHOLARSHIP IN COMMUNICATIONS
Trinh Dong of Calgary, AB is this year’s recipient of the 2016/17 $1,500 Torchia Scholarship in Communications, established by Torchia Communications to honour its founder, Armand Torchia, Montreal. Dong is enrolled in the Bachelor of Communications – Public Relations at Mount Royal University.
The Scholarship recognizes a student who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession and is studying in one of Canada’s two official languages which is not his/her mother tongue.
CALGARY LEGACY SCHOLARSHIP
The sixth Calgary Legacy Scholarship was awarded in 2016/17 to Sarah Bartlett who is studying at Mount Royal University, in the Bachelor of Communications – Public Relations in Calgary, AB. All applicants are required to submit a curriculum vitae, a completed application form, letter from their education institute that attests to eligibility and a two-page written submission on the topic: “Codes of ethics or professional standards talk about the practice of public relations being in the public interest. What does that mean to you and why is it important?”
Her submission was judged to be the best from among the submissions received. The Calgary Legacy Scholarship recipient receives a $1,000 cash award which is intended to help cover costs of the third year of public relations program. The Foundation provides a certificate and CPRS (Calgary) provides a student membership and a complimentary registration for a CPRS (Calgary) event. Bartlett was recognized for her accomplishment during the CPRS Calgary Annual General Meeting on June 15, 2017.
PRIZES, AWARDS & GRANTS.
Greater Victoria Public Library Grant
Through a gift from CPRS (VI), a public relations book grant is made annually to the library.
SUSAN FRANCIS PRIZE IN PUBLIC RELATIONS
Established by the Francis family, Calgary, in co-operation with CPRS (Calgary), the Prize honours Susan Francis, APR. It is awarded annually to a fourth-year student in a program at one of Mount Saint Vincent University, SAIT or the University of Calgary who has submitted a public relations project that will contribute to making the world a better place.
2017 recipient: Katherine Smiley, Calgary
DENIS RACINE BURSARY
Established by the Canadian Public Relations Society (Vancouver Island) to honour the late Denis Racine who was president of both CPRS (VI) and CPRS national, the Bursary is awarded to a CPRS (VI) student member who is studying in a post-secondary public relations program and has completed three or more courses.
2017 recipients: Nicki Reich, Victoria and Melanie Kilpatrick, Victoria
David Milliken Media Communications Award
Established by the CNW Group at Humber College Institute of Technology and Advanced Learning, Toronto, this Award celebrates David’s more than 30 years’ service with Canada Newswire and CNW Group. It recognizes David’s commitment to the important relationship between journalism and public relations. It is awarded to a student in the final year of study in the BPR program who demonstrates this understanding in his/her media relations course or project work.
2017 recipient: Samantha Machan, Toronto
Professional Development Grant
Through a gift from CPRS(VI), a grant is made annually to a member of CPRS (VI) to attend the CPRS national conference.
2017 recipient: Avi Lambert, Vancouver Island
Jack Yocom Public Relations Profile Collection Grant
Initiated by the CPRS College of Fellows and the Communications + Public Relations Foundation, the Profile Collection provides a consistent method of recording the history of public relations in Canada through profiling the personalities who have developed and influenced the practice. The Foundation provides grants to develop the Collection.
Diana and Charles Tisdall Lecture in Communications
Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana & Charles Tisdall Lecture in Communications demonstrates the societal power and value of public relations.
Charles Tisdall, who died in 2007, was a recognized public relations leader in Canada and the United States having established Tisdall Clark & Partners in the early 1950s. Tisdall Clark became one of the founding members of Canada Newswire and was the majority shareholder until 1986. During his career, he was named one of the world’s 40 outstanding public relations professionals by Public Relations News. Charles Tisdall and his wife Diana were leaders in community service. They were generous of their time to and support of artistic, church, community and charitable organizations. Charles always recognized the importance of education in public relations emphasizing goodwill in the community and an improved understanding of the profession. He encouraged higher standards and accountability among practitioners in addition to increasing overall awareness of the contribution and role of public relations. This lecture furthers that commitment.
2017 Trust, Respect and Reconciliation
The Lecture was given by Marie Wilson, PhD, Commissioner, Truth and Reconciliation Commission of Canada (TRC) at the CPRS national conference Illuminate in Kelowna, BC. May 28th, 2017. (The Lecture was not taped).
2016 – Building Brands at Home and Abroad
The Diana and Charles Tisdall Lecture featured a CEO panel moderated by Gordon McIvor APR, FCPRS consisting of John Betts, CEO of McDonalds, Dianne Craig, CEO of Ford Canada and Piers Handling, CEO of TIFF at the CPRS national conference World Public Relations Forum (WPRF) on May 31, 2016 in Toronto, Ontario. (The Lecture was not taped).
2015 - THE SIGNIFICANCE OF COMMUNICATIONS IN BUSINESS SUCCESS
Leadership Expert and Entrepreneur
The McLean Group
Vancouver, British Columbia
Presented in Montreal, Quebec
June 2, 2015
2014 - GAMIFICATION: STRATEGIES AND VISION FOR THE FUTURE
New York, New York
Presented in Banff, Alberta
May 27, 2014
2007 - YOU CAN'T SPIN MOTHER NATURE
Jim Hoggan, APR
President, Hoggan and Associates
June 14, 2007,Edmonton, AB
2008 GETTING KICKED WHILE YOU ARE DOWN - THE TRUTH ABOUT
CITIZEN-GENERATED NEWS & ITS
ROLE IN PUBLIC RELATIONS
Chief Executive, NowPublic
June 9, 2008, Halifax, Nova Scotia
2009 - VISION, MISSION AND LEADERSHIP
- A CEO'S PERSPECTIVE ON COMMUNICATING TOUGH MESSAGES IN TOUGH ECONOMIC TIMES
Chair and CEO, Toronto
Region Research Alliance
June 8, 2009, Vancouver, BC
2010 - COMMUNICATIONS IN A POLICING ENVIRONMENT: IT'S COMPLICATED
Executive Director, Public Affairs
Royal Canadian Mounted Police (RCMP)
June 15, 2010, Regina, SK
2011 - HOW I GOT TO MAYBE
Founder and President,
E-Y-E | The Social Projects Studio
June 7, 2011, Saint John, New Brunswick
2012 - FINANCIAL SECTOR COMMUNICATIONS IN AN UNCERTAIN ECONOMIC ENVIRONMENT
President & CEO, HSBC Bank Canada
June 12, 2012, Victoria, British Columbia
2013 - 25 YEARS OF STORY TELLING:PERSPECTIVES ON THE SHORT TRIP FROM PR TO NOVELS
Public relations practitioner,
author and founder of
Thornley Fallis Communications
June 10, 2013, Gatineau, Quebec
2006 - THE POWER OF
COMMUNICATIONS IN SOCIETY
June 13, 2006, Niagara Falls, ON
2005 - SUBSTANCE SELLS: ALIGNING CORPORATEREPUTATION AND
Global Corporate Responsibility,
June 16, 2005, Calgary, AB.
Public Relations Research will Shape the Profession Now and in the Future
The world is changing quickly in light of digital technology, globalization, the economy, immigration, the aging workforce and increased demands for corporate transparency. These factors continue to transform how we communicate and build relationships in our daily work, and redefine our industry. Now is the time for public relations practitioners and business communicators to ensure that our profession is well positioned for what lies ahead.
The second Communications + Public Relations Foundation major corporate fund-raising campaign has been launched to support the conduct of original research in 2015/16. The Foundation’s goal is to provide funding for original research that fills crucial gaps in our knowledge of the field -- research that is relevant, reliable, timely and directly related to practice in Canada.
A Visual Roadmap to Success: An Analysis of the Two-Way Communication in the Social Media Space
Researcher: Alla Kushniryk PhD (lead investigator) and Amy Thurlow, PhD, APR, (co-investigator), Mount Saint Vincent University, Halifax
Year Research Conducted: 2014 - 2015
Responding to a request for proposals for research, a jury of academic professionals selected this research project from among several submissions. The research was consisted of three parts: a discussion of “excellence theory and two-way communication in owned/earned/paid social media space”; an explanation of the visual tool elements; and actual examples (as organized by the visual tool elements).
This research addresses the need in Public Relations theory and practice for deeper insights into how public relations can better integrate and measure the impact of two-way communication in the owned, earned or paid social media space.
An interim report was presented at the CPRS national conference in June 2015 and the research was completed and presented to the Foundation in December 2015. In May 2016, CRPS offered a webinar on the research topic facilitated by the lead investigator and co-investigator.
Visual mapping of two-way communication in social media will allow public relations practitioners to better integrate and measure the impact of two-way communication. The visual toolkit developed will allow public relations professionals to see a flow of communication through a visual representation, providing insights into the nature of the two-way relationship represented in social media usage.
Communications + Public Relations Foundation contribution: $19,600 CAD
8th Biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study
Researcher: Amy Thurlow, PhD, APR, Mount Saint Vincent University, Halifax and USC Annenberg Strategic Communication and Public Relations Centre
Year Research Conducted: (December 2013 – March 2014)
This report summarizes the results from the eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study by the USC Annenberg Strategic Communication and Public Relations Center (SCPRC). The Canadian component was conducted in partnership with the Canadian Public Relations Society and Mount Saint Vincent University. The study provides Canadian communications practitioners and their employers the first national picture of the PR industry and primary issues it faces.
Participants included the most senior communications professionals in corporations, government agencies and non-profit organizations.
The international study includes USA, Brazil, South Africa, Australia, and New Zealand in addition to Canada. Results of the study, co-ordinated by the University of Southern California, was released in September 2014 in Madrid, Spain by the Global Alliance for Public relations and Communications Management.
The study illustrates principal difference between Canadian and American communications professions. When compared with similar studies undertaken south of the border, it becomes clear that a higher percentage of Canadian communications professionals are employed in government and non-profit sectors as opposed to U.S. data which indicated a higher concentration in corporate public relations.
Completed in March 2014, the Canadian component of the study provides new and valuable benchmark data about PR in Canada and includes four key insights:
1. Public Relations and Communications is perceived as valuable by the C-Suite by 75 per cent of respondents and as contributing to financial growth by 52 per cent of CEOs.
2. Public Relations and Communications professionals are considered the dominant players in the strategic use of social media by organizations, well ahead of Marketing and Sales, Information Technology, Human Resources and Customer Relations.
3. Social Media is the top tool for measurement and evaluation for PR. However, the majority of respondents (55.7 per cent) use tools developed in-house for measuring and evaluating PR, 35.2 per cent don’t measure PR at all, and 27.9 per cent use standard or proprietary tools used by consultants.
4. As in the US, media relations continues to be the core responsibility of public relations and communications, cited by 95.9 per cent of respondents.
Communications + Public Relations Foundation contribution: $5,000 CAD
A co-orientational, mixed-methods analysis of competencies, skills and knowledge among Canadian public relations practitioners: Do they have what it takes?
Researcher: Terry Flynn, PhD, APR, FCPRS, McMaster University
Year Research Conducted: 2012 & 2013
This research focused on the views of entry-level public relations professionals and senior business executives regarding the competencies, skills and knowledge needed by young professionals to succeed in today’s demanding and complex public relations workplace.
The final report was presented in June 2013 at the annual national conference of the Canadian Public Relations Society in Gatineau, Quebec (Educators Roundtable) and published in the Canadian Journal of Communication Vol 39 (2014) 361–384
The McMaster study, with a focus on the competencies, skills and knowledge required by entry-level PR practitioners to succeed in today’s PR workplace is a snapshot of the public relations workplace at a particular point in time. It offers insights affirming known trends and highlighted gaps in expectation and performance.
Four key findings:
1. At 95 per cent, the overwhelming majority of participants hold a positive outlook of the PR profession in Canada in terms of growth and development.
2. Junior and entry level public relations practitioners are reasonably well-educated with 29 per cent holding a university undergraduate degree and 22 per cent holding a university graduate degree in public relations and communications.
3. There is a gap between junior entrants’ estimation of their knowledge, competencies and attributes (higher) and that of their employers (lower).
4. Writing is still the number-one desired competency in public relations/management communications, followed by strategy, leadership and competence in information and communication technologies. Based on the study results, senior business executives clearly want to hire passionate, creative, professional and enthusiastic candidates who demonstrate excellent writing, critical thinking, creativity and confidence. They want individuals who can manage multiple demands in a constantly changing environment.
Communications + Public Relations Foundation contribution: $22,500 CAD
To contact the Communications + Public Relations Foundation for more information:
Karen Dalton, APR, FCPRS(H), CAE
Communications + Public Relations Foundation
783 Annette Street
Phone: (416) 239 7034
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