Conducted by McMaster University (2012/14) and funded by the Foundation, the study is a snap shot in time and looks at the views of entry-level public relations professionals and senior business executives regarding competencies, skills and knowledge needed by young professionals to succeed in today’s demanding and complex public relations workplace. The study team was led by Terry Flynn, PhD.
Conducted by Mount Saint Vincent University, Halifax, for the Canadian Public Relations Society and funded by the Foundation, this Canadian study is part of a larger international project that reflects public-relations trends and practices. The international study includes USA, Brazil, South Africa, Australia, and New Zealand in addition to Canada. Results of the international study, coordinated by the University of Southern California, will be released in September in Madrid, Spain by the Global Alliance for Public Relations and Communications Management. The study team was led by Amy Thurlow, PhD.
2006 - The Power of Communications in Society
June 13, 2006, Niagara Falls, ON
2007 - You Can't Spin Mother Nature
Jim Hoggan, APR
President, Hoggan and Associates
June 14, 2007,Edmonton, AB
2008 Getting Kicked While You Are Down - The Truth About Citizen-Generated News & Its Role in Public Relations
Chief Executive, NowPublic
June 9, 2008, Halifax, Nova Scotia
2009 - Vision, Mission and Leadership - A CEO's Perspective on Communicating Tough Messages in Tough Economic Times
Chair and CEO, Toronto Region Research Alliance
June 8, 2009, Vancouver, BC
2010 - Communications in a Policing Environment: It's Complicated
Executive Director, Public Affairs
Royal Canadian Mounted Police (RCMP)
June 15, 2010, Regina, SK
2011 - How I Got to Maybe
Founder and President,
E-Y-E | The Social Projects Studio
June 7, 2011, Saint John, New Brunswick
2012 - Financial Sector Communications in an Uncertain Economic Environment
President & CEO, HSBC Bank Canada
June 12, 2012, Victoria, British Columbia
2013 - 25 Years of Story Telling:
Perspectives on the Short Trip from PR to Novels
Public relations practitioner, author and founder of
Thornley Fallis Communications
June 10, 2013, Gatineau, Quebec
Greater Victoria Public Library Grant
Through a gift from CPRS (VI), a public relations book grant is made annually to the library.
David Milliken Media Communications Award
Established by the CNW Group at Humber College Institute of Technology and Advanced Learning, Toronto, this Award celebrates David’s more than 30 years service with Canada Newswire and CNW Group. It recognizes David’s commitment to the important relationship between journalism and public relations. It is awarded to a student in the final year of study in the BPR program who demonstrates this understanding in his/her media relations course or project work.
Haraburda completed her internship with the Canadian Hearing Society (CHS) where she worked on communications and events. She focused her 750-word submission to the award competition on educating journalists about the appropriate way to refer to the Deaf and hard of hearing. She applied what she learned to the development of a social media strategy promoting campaigns using a number of social media channels. She highlighted, through a special event that connected guests through social media, technologies that have broken down barriers to re-connect Deaf and hard of hearing individuals with the world around them.
The jury, comprising both journalists and senior public relations practitioners, was impressed with the depth of Haraburda’s understanding of her role in facilitating media stories that demonstrated not only respect for her community
but also education around important issues.
According to Marie-Lauren Gregoire, Communications Manager at the
Canadian Hearing Society, “A very professional communicator, Ashley was able to guide our organization’s growth on social media and multiple channels. It is increasingly important for us to increase participation and audience engagement on social media.”
Dr. Gordon McIvor, Chair of the award jury this year, said that “While all of
the submissions were of high quality, Haraburda’s was creative, well written and clearly demonstrated her understanding of the important relationship that must be established between PR professionals and members of the media, including influencers on social media sites”.
In addition to her 2015 CHS intern placement, Haraburda also served in
2014 as a public relations co-ordinator with CDS Studios, Toronto, where
she developed strategic social media plans from ideation through execution
Denis Racine Bursary
Established by the Canadian Public Relations Society (Vancouver Island) to honour the late Denis Racine who was president of both CPRS (VI) and CPRS national, the Bursary is awarded to a CPRS (VI) student member who is studying in a post-secondary public relations program and has completed three or more courses.
2015 recipients: Herkamal Brar, Nanaimo, and Jennifer Beaupre, Victoria
Initiated by the CPRS College of Fellows and the Communications + Public Relations Foundation, the Profile Collection provides a consistent method of recording the history of public relations in Canada through profiling the personalities who have developed and influenced the practice. The Foundation provides grants to develop the Collection.
Professional Development Grant
Through a gift from CPRS(VI), a grant is made annually to a member of CPRS (VI) to attend the CPRS national conference.
Established by the Francis family, Calgary, in co-operation with CPRS (Calgary), the Prize honours Susan Francis, APR. It is awarded annually to a fourth year student in a program at one of Mount Saint Vincent University, SAIT or the University of Calgary who has submitted a public relations project that will contribute to making the world a better place.
No winner in 2014.
Diana and Charles Tisdall Lecture in Communications
Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana & Charles Tisdall Lecture in Communications demonstrates the societal power and value of public relations.
Charles Tisdall, who died in 2007, was a recognized public relations leader in Canada and the United States having established Tisdall Clark & Partners in the early 1950s. Tisdall Clark became one of the founding members of Canada Newswire and was the majority shareholder until 1986. During his career, he was named one of the world’s 40 outstanding public relations professionals by Public Relations News. Charles Tisdall and his wife Diana were leaders in community service. They were generous of their time to and support of artistic, church, community and charitable organizations. Charles always recognized the importance of education in public relations emphasizing goodwill in the community and an improved understanding of the profession. He encouraged higher standards and accountability among practitioners in addition to increasing overall awareness of the contribution and role of public relations. This lecture furthers that commitment.
APEX Scholarship in Public Relations
Established by APEX Public Relations, Toronto, at Humber College Institute of Technology & Advanced Learning, the Scholarship is awarded every three years to a student in second year of the BPR program, who retains the scholarship for three years as long as grades meet a recognized standard.
2012, 2013, 2014 recipient:
Cole Douglas, Toronto, Ontario
Cole Douglas, Toronto, is the 2012 winner of the APEX Scholarship, established by APEX Public Relations, Toronto. The Scholarship assists a student who has demonstrated financial need and high achievement following completion of first year of a four year public relations degree program at Humber Institute of Technology and Advanced Learning.
The scholarship offers $3,000 per year over a three year period to the same student contingent upon academic achievement. It is offered on a three year cycle.
In his first year at Humber, Cole was a lead ambassador in the Recruitment Office at the College and served on the Student Board of Directors for the Humber Students’ Federation.
He has consulted on social media work with Hearth Place, a support centre for cancer patients and their families to assist the organization to better understand how to use social media tools and the use of monitoring analytics, which resulted in a Canadian Public Relations Society 2012 Silver ACE Student Award for campaign of the year.
This past summer, Cole was a communications intern for Humber’s Student Recruitment and Advising Office where he researched and developed a plan to engage students to share their first year experience with their high school, revised the College recruitment brochure and tour scripts, among other activities.
“The jury felt that Cole’s early involvement and interest in the public relations industry was inspiring and his community involvement and grade point average demonstrated the qualities we look for in a young practitioner,” said jury Chair Scott Bonikowsky, Vice President, Corporate, Public and Government Affairs, Tim Hortons Inc. “Cole is an outstanding scholarship candidate who will make a difference in public relations in Canada.”
“There are a number of talented students who have the potential to be leaders in our industry”, emphasized Pat McNamara, CEO, APEX Public Relations, “but might not have the financial resources to obtain the education they need. We hope this scholarship will help Cole in his pursuit of a public relations career, and look forward to supporting his progress.”
The Communications + Public Relations Foundation, manager of the scholarship, promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.
“We are delighted to be working with both APEX and Humber College in establishing and managing this Scholarship,” said Dr. Gordon McIvor, chair of the Foundation, “especially, when we can support leadership development in our industry.”
APEX Public Relations is a high-performance, high energy, public
relations firm with an unmatched track record of award-winning
campaigns. Its clients include consumer brands and corporations with a focus on financial and technology communications.
Calgary Legacy Scholarship
This Scholarship is awarded annually by the Canadian Public Relations Society (Calgary) to a second year student in a public relations program at one of Mount Royal University, SAIT Polytechnic or the University of Calgary, who has demonstrated understanding of public relations, its theory and practice, values and principles.
2015 recipient: Lauren Steeves
Lauren Steeves, Mount Royal University, is the 2015 winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation. This $1,000 scholarship is awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.
Those who make a submission must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two-page essay on a specified topic. The 2015 topic focused on Codes of Ethics and Professional Standards in the practice of public relations.
“Education, training and career development are cornerstones of the Canadian Public Relations Society. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession," said Janice Robertson, President of CPRS Calgary.
Steeves pointed out that public relations is centered on earning credibility so when a professional acts against the code of ethics and fails to preserve the public interest, he/she not only tarnishes the image of a client or employer, but also does damage to his or her own reputation. She believes that ethics in public
relations begins with the individual and must be practiced in the public interest.
“Lauren's professors describe her as 'bright, serious, articulate, a productive team player, thoughtful, conscientious and kind' and we're delighted that she is the latest recipient of the CPRS Legacy Scholarship", says Jane Stoneman McNichol, Chair, Public Relations Program, Mount Royal University.
Steeves has been recognized as a member of Mount Royal’s President’s Honour Roll and was the winner of a competition associated with the Hailey Wickenheiser World Female Hockey Festival. She has also been on the University of Saskatchewan’s Dean’s Honour List. With a background in retail sales, she earned second place for the highest sales productivity in Canada for Le Chateau.
The Canadian Public Relations Society is a national public relations membership organization with 16 member societies in major cities organized province-wide.
It establishes and encourages high levels of professional standards, ethics and studies in public relations.
The Calgary Legacy Scholarship funds and competition are managed
by the Communications + Public Relations Foundation on behalf of
CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.
Torchia Scholarship in Public Relations/Communications
Inspired by the career of Armand Torchia, Montreal, and established by his family, the Scholarship is awarded to a student entering second year of a public relations/communications program, who best exemplifies the spirit and practice of bilingualism and is studying in one of Canada’s two official languages that is not his/her mother tongue.
Awarded by Brock University, St. Catharines, to a communications student in a third year of study for academic excellence, community involvement and participation in charitable activities. The Lou J. Cahill Society supports the scholarship by providing mentoring in the student’s final year of study.
Brendan Ellingham, Hamilton, Ontario is the 2015 winner of the $1,250 Lou Cahill Scholarship in Communications awarded by Brock University, St. Catharines. The Scholarship is awarded to a third year student studying in the four-year communications program in the Department of Communication, Popular Culture and Film. Scholarship recipients are recognized for academic excellence, community involvement and participation in charitable activities.
The Scholarship was established to honour Lou J. Cahill, the founder of Enterprise Canada, the country’s longest-operating public relations firm, who died in 2008. An icon of the Canadian public relations industry, Cahill held an honorary doctoral degree from Brock.
"We are delighted that Brendan has received the Lou Cahill Scholarship in Communications,” said Bruce MacLellan, chair, the Communications + Public Relations Foundation. “Lou believed in community engagement and the importance of participation in charitable activities. He would have been proud of Brendan’s achievements.”
Winners of the scholarship benefit from mentoring by the Louis J. Cahill Society, an organization whose members worked with Cahill during their public relations careers and, where through mentoring, they pass on lessons from Lou to the next generation of public relations practitioners.
“Brendan’s application demonstrated his strong commitment to things held important by Lou Cahill…effective communication and volunteering in the community,” said Rick Mauro, a member of the scholarship jury and Louis J. Cahill Society. “We were particularly taken with Brendan’s involvement with Course Hero, which helps students in Africa, and his eagerness to participate in the Society’s mentoring program.”
Ellingham hopes one day to have his own consulting firm where he can value and serve his clients to help them reach their overall communication and marketing objectives. He wants to learn from leaders in the communications industry and apply this knowledge not only to his career, but to everyday ventures in life.
He has a passion for baseball and is a winner of the Ontario University Athletics [OUA] championship with the Brock Baseball team. Through that interest, he volunteered with Big Brothers and Sisters working with the Game On program where he mentored a group of 15 boys from Mother Theresa Catholic Elementary School in St. Catharines, connecting with them through mentoring and coaching.
Ellingham is a graduate of St. Thomas More Catholic Secondary School Hamilton, and also attended Jamestown College in North Dakota, prior to entering Brock.
He is a winner of the Dobson Case Competition where teams were given a societal issue and asked to create a communications solution.
The Lou Cahill Scholarship is managed by the Communications +
Public Relations Foundation. The Foundation promotes the advancement
of communications and public relations as vital functions in society, is
dedicated to the public interest, and is committed to increasing public
knowledge and awareness of the role of communications and public relations
in daily life. The Foundation accepts individual and corporate contributions
towards research and educational initiatives nationwide.
Students at Brock in their third year of study in the four-year communications program in the Department of Communications, Popular Culture and Film are eligible to apply for the annual Lou Cahill Scholarship in Communications. Applications are available from the University’s Student Awards and Financial Aid Office.
The Foundation manages a number of offerings in partnership with individuals and organizations and has initiated national fund-raising campaigns to expand its support to communications research that will benefit the industry.
Public Relations Research will Shape the Profession Now and in the Future
The world is changing quickly in light of digital technology, globalization, the economy, immigration, the aging workforce and increased demands for corporate transparency. These factors continue to transform how we communicate and build relationships in our daily work, and redefine our industry. Now is the time for public relations practitioners and business communicators to ensure that our profession is well positioned for what lies ahead.
The second Communications + Public Relations Foundation major corporate fund-raising campaign has been launched to support the conduct of original research in 2015/16. The Foundation’s goal is to provide funding for original research that fills crucial gaps in our knowledge of the field -- research that is relevant, reliable, timely and directly related to practice in Canada.
According to Campaign Chair, Norman F. Stowe, Managing Partner, PACE GROUP, Vancouver, "It is essential that corporations and public relations firms support this kind of research not only to advance the profession and contribute to a Canadian body of knowledge, but also to provide decision-making information that will shape the profession now and in the future."
IF CEOs and communications leaders in Canada are to make informed decisions and get full value from their investment in communications and public relations, they need reliable, up to the minute information to set strategic priorities, develop new business, plan workforce and allocate resources. Our research initiatives identify current best practices, trends and issues, new media and technologies that are shaping communications and public relations today and in the future.
2005 - Substance Sells: Aligning Corporate
Reputation and Corporate Responsibility
Global Corporate Responsibility, Burson-Marsteller
June 16, 2005, Calgary, AB.
Ruth Hammond Scholarship
Awarded by Mount Saint Vincent University, Halifax, the Scholarship honours Toronto’s Ruth Hammond’s lifetime commitment to public relations education in Canada and is awarded to a public relations student who has completed two work terms.
Katherine Baird, Charlottetown, Prince Edward Island, is the 2015 winner of the $1,000 Ruth Hammond Scholarship, awarded annually to a public relations student in his/her final year of the Bachelor of Public Relations program at Mount Saint Vincent University (The Mount), Halifax. She has been on the Dean’s List since 2013. She was nominated for the 2014 Co-Op Student of the Year by Public Works and Government Services Canada (PWGSC).